As the pioneer of local professional make up, PAC Martha Tilaar keeps innovating and evolving to produce cosmetics which have the same quality with international brands. Therefore, PAC always collaborates with makeup artists, designers, or public figure as contributors and also endorsers so the look brought out is parallel with Indonesian fashion trend or the world fashion trend. PAC's close relation with this creative world encourages PAC to always bring new innovations for make up in Indonesia and Asia. These innovations are not only as product developments based on consumer's needs but also serves as make up trend setter for the professionals.
PAC collaborates with Monday Michiru, an actress, singer, songwriter, and pioneer of acid jazz movement in Japan and chooses her as the new brand ambassador. Monday is known for her mixing several music genres and cultural influences and cross generations. She lets her music lovers decide the music they hear. Monday Michiru feels like she has a lot of similarities with PAC, an Indonesian cosmetic brand which restlessly innovating with various cultural inspirations and lets every person express their personal style.